Creating Backlinks: are you doing it wrong?

Creating Backlinks is just as important to SEO as your on-page optimization. It is used by search engines as a ‘popularity gauge.’ This ‘popularity rating’ is used to determine page ranks, especially for Google search engine. Basically, a back-link, is a link from one web page that comes from another site. In other words, when your site is referenced by a notable source though a link to their page (back-link), it represents that you, in yourself are a reliable source of information. So, for example, if you are a doctor and you post a lot of health information on your sites for your patients to reference, and you get other authority figures in your field to back-link to you, your popularity with Google increases.

Creating Backlinks from authoritative sites on a given topic

Back-linking can’t be just anything; search engines want good, authoritative references. These are considered highly valuable. Sure, you can get smaller, less well known sites to createCreating Backlinks guy backlinks for you, but, in SEO, they are looking for you to reference from AUTHORATIVE sites within your industry. So, having high authority sites in your niche that everyone knows and trusts, shows that you, too, are legit. This, in turn, increases relevance with your sites area of expertise on the web, and your page rank will reflect this.

Creating Backlinks is EASY!

It may sound like a pain and a constant job to be always back-linking in order to keep your site ranked for popularity and relevance, but really, once we get your site set up and optimized, back-linking is very easy. We can schedule back-linking just like you’d schedule an antivirus update on your computer or any automatic bill pay for your credit card. For a nominal monthly fee, these back-links from authority sites will automatically post to the internet giving your website credability. By creating backlinks to your site, Google and other search engines will rank you higher in the search results, considering you a reliable source and an authority in your own profession.

Creating backlinks does not happen overnight. If you post all your back links at once, Google immediately marks that as spam and you instantly fall to the bottom of the ranks, they may even ban your site. Just like growing a garden, time and nurture will grow you a large and fruitful website. By creating backlinks you should see your results over the course of a few months.

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Categories: SEO -

Benefits of Having a Small Business Website

A Small Business website truly is cost effective to maintain. Think of how much you spend to make and display a TV commercial. Think, what percentage of the commercial viewing population is a targeted customer, in other words, are they in need of your services right now? In most cases, they are not. The commercial is just pushing information on many consumers who aren’t interested. In many cases viewers are not paying attention, or they have used the opportunity to run to the kitchen, or fast forwarded through it, never hearing your message, never giving your hard work a second thought. You are paying good money to advertise, and a very large portion of the population you are broadcasting to either does not need your services or ignored the commercial.

Think of this situation as a furnace. Your commercial is a furnace and it is running at maybe 10% efficiency, maybe 10% of viewers watched the full commercial, benefitted from it enough to use your services either now or in the future, or passed the information on to a friend, who may or may not use your services. A website, on the other hand is there when people need it. Customers that find your website are LOOKING for you! They’re basement is flooded and they NEED a cleanup service, they got hurt on the job and they NEED a lawyer. See where this is going? More and more, people are venturing onto the internet rather than picking up a phonebook or trying to remember a quick 30 second commercial they only half heard a month ago.

On the internet customers can type in exactly what they want and see a whole list of search results for local businesses. Don’t you hate when you see commercials advertising for businesses that are not even remotely close to you? No need to worry with online web searching, you will only see those businesses in your locale. See where the cost effective part comes in? You pay over $1000 for a commercial on a monthly basis; you can have an entire website for less than that permanently!

A Small Business Website Works for You 24/7!

You site is always there, it works weekends, holidays, overtime, 3am or 3pm, your24 71 website is there displaying your services, touting your business name. Your website is your employee; it is also your best friend. Update it every once in awhile, add a few optimization items to it, and it will draw in customers for you whether you’re on vacation, sleeping, or in a meeting. It is providing information, answering customer questions, giving out tips and advice and taking customer inquiries and forwarding them on to the right people within your business to answer these questions and more. The possibilities are endless!

Build and Keep Personal Relationships With a Small Business Website

Through email capture, and blogs, you can effectively gather a significant and very lucrative following through the use of your website. We’ll stick with the plumbing analogy, and let’s say that every week you post on your website new tips and tricks to avoid the most common plumbing issues. Let’s also say, that through the use of email capture, you have a following of customers, or potential customers; previous website visitors at the least, who selected the option to receive email updates whenever you update your site, offer specials, or post a new blog.

In the same respect, you now have their email addresses and can solicit them with their consent. These people trust you, either they’ve used you in the past, found you online, liked the information you provided and want to keep up with what you are doing and what potential specials you may have in the future they may take advantage of. When a customer or potential customer chooses to follow your Facebook or Twitter updates, or signs up to receive emails from you, it’s because they trust you. To them, you are a reliable source, an authority within your field. Maybe they don’t need your services now, but they will in the future, or maybe they have used you for years, and now they have a new way to keep in touch with what you are doing, and those frequent emails will keep your company fresh in their minds, so if they do have need for your services, or a friend, perhaps, you will be the first that they use or recommend to a friend. In this way you have a working relationship with your customers and community, they will think of you before the big box stores or the large chain services, because you project the image of caring for your customers, portraying a sense of friendship rather than appearing to be a salesman.

Cost effectiveness, working for your, and community relationship building. These are the three top reasons that every small business should have a website. A website gets your name out there. A customer can be on vacation in Europe, and still, via computer access find a plumber for the slow draining sink back home. No worries of time zone, are you open or not, you could even set up your website so customers can schedule an appointment right from your site! No need to call or email. This is a perfect harmony of your Small Business website being inexpensive to maintain, yet reaches your customer base, and is available all the time, no matter what!

 

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Categories: Website Design -

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