Do you want your site to bring customers to you, and keep them coming back? Of course you do! We offer a nifty little item that I’m sure you’ve seen before on websites that you frequently visit, and maybe even some you don’t. It’s a little box that says something catchy like ‘Register Here’ or ‘Click here for updates’ and it has a box where you can provide your email address.
You are probably asking yourself, well how does that make ME money? Well, any customer that puts their address in that box just knowingly submitted themselves to solicitation by you and your company. They WANT to know what you have to offer, and when you are offering specials, they WANT to be the first to know! This is given via your emails. What better way to make money and advertise the latest and greatest than to write up one ad, and send it to everyone on your email list? This will further generate revenues for your site.
A website is wonderful, for all the reasons explained, and yet to be explained. But the more you tweak it, the more you add to it, the bigger cash cow it becomes. With an email capture on your website you will make money faster because you are essentially ‘capturing’ your audience when you capture their email. If you’re a new business, this is a great way to help build your customer relationship and get your name out there. If you are well established and secure within the foundations of your community, this just adds to your longevity and further builds upon your customer base.
When customers consent to be contacted by you, they are more likely to remember you. They’re already interested in the products or services you offer, now they want to hear more. Once you start giving them more of what they want (information, special email only sales, how-to’s etc.) they will feel like a VIP, privy to specials and information others do not normally receive. Even if that customer has never purchased anything from you before, they will remember you when they do need something that you offer, because like a friend, you have an established connection, a link by way of email communication. When customers, or someone they know are in the market for whatever products and services you offer, they are more likely to recommend you over your competitors because, when you send emails, you strengthen that customer- small business bond, you become less like the big box stores and more like the friendly neighbor. Lasting customers such as these will be sure to spread the word.
If you’re interested or want to learn more about building your customer relationship through email capture, get in touch with us today!
